Indian Premier League 2023 is inching towards its final stages and fans from different parts of the country are cheering for their teams to win the title. The 16th edition has been nothing less than a thriller as after 64 league-stage matches only one team (Gujarat Titans) has made it to the Playoffs. The tournament which began on March 31 will finish with the final clash on May 28. But do you know which medium is preferred by the audience to watch IPL? Let’s find out.
Digital has overtaken TV as a preferred medium to watch IPL 2023, according to BARC Data and Data.ai. Considering the period from April 15 to May 5, an average of 97 million viewers tuned in on JioCinema daily during the season, as compared to 93 million viewers on TV. In this, the digital data doesn’t include the 2 to 14 years old kids segment but while calculating the…
