Paris, France, 13 December 2022 – Globo, the Brazilian mediatech company, is pushing the boundaries of audio distribution for over-the-air broadcasting in Brazil as the country moves toward TV 3.0, the country’s next-generation Digital Terrestrial Television (DTT) system. Ateme’s KYRION encoder platform is playing a key role in this push by providing low-latency immersive audio codecs. Furthermore, Ateme is also providing enabling technologies behind the immersive sound experience that Globo is currently delivering to viewers during all matches in the World Cup in Qatar, held from November 20 to December 18, 2022.
The improved audio experiences are available to viewers over the commercial free-to-air television in Rio de Janeiro, Sao Paulo and Globo’s Recife market, based on Dolby ATMOS and MPEG-H formats which are presented in the current TV 2.5 Brazilian…
