African creatives are finding a new audience among the youth, who according to the latest Africa No Filter report have grown their proclivity for local content.
The narrative change organisation’s report indicates Africans are consuming African films equally as much as the US or international content.
“Most respondents watched films every week, whether local/African films (67 per cent) or US/international films (66 per cent). Among respondents who had watched between one and seven films, slightly more respondents had watched local or African films (57 per cent) than international or US films (53 per cent),” the report reads in part.
Regionally, North Africans were the least likely to have watched a film (45 per cent) but were equally as likely to have watched local/African and US/international films (51 per cent).
West Africans were…
