A CRO Is Selected At Entravision’s Smadex

It’s Entravision Communications’ programmatic growth platform that powers performance, direct response and brand advertising campaigns across in-app, mobile web, audio and Connected TV.

Now, it has a new Chief Revenue Officer. It’s someone who spent six years at the helm of  Liftoff, a global programmatic ad platform for Apps, Games and Brands that in 2021 saw Blackstone take a majority stake.

Now onboard at Smadex in the role of CRO is Phil Gontier.

As Chief Revenue Officer, Gontier will focus on accelerating Smadex’s Global Growth. He will lead and spearhead an established team in the U.S., Europe and Asia, in addition to attracting additional talent.

Prior to his most recent role, Gontier was Head of Mobile for Twitter EMEA, leading a team focused on servicing the needs of top global brands and apps. He joined…



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