The media industry is undergoing a remarkable transformation fueled by the digitization of content and continuous technological advancements. These factors are driving growth and compelling, significant changes within the realm of media and entertainment.
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Publishers and broadcasters are embracing this evolution and actively exploring novel avenues for generating revenue, focusing on leveraging digital subscriptions and online advertisements.
As a result, the industry is projected to experience substantial expansion, with the market expected to reach an impressive $825 billion by 2023, surpassing the $717 billion mark recorded in 2019, according to a comprehensive report by PwC.
Additionally, the future looks bright for broadcast stations and…
