What impact it has on radio industry and creator economy

Beyond their on-air charisma, RJs have emerged as brand ambassadors, effortlessly weaving brands into their content and gaining substantial digital exposure, according to industry players




In a journey from radio waves to Instagram’s vibrant visuals, a select group of RJs have captured our attention well. Industry players have emphasised that this shift, where RJs transform into content

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RJs,
Radio Jockey,
FM,
content creators,
influencers,
advertisers,
brands,
listenership,
creator economy,

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