(By Randy Lane and Jason Goodman) Imagine Spotify came first. Then imagine radio recently entered the media arena as a competitor. Spotify would consider our product a huge threat because they couldn’t connect emotionally with listeners, provide companionship or be local.
We are in the business of delivering free, engaging, personality content that can super-serve a local market and region regardless of the delivery platform. The name radio may be an antiquated term since the content is now delivered on a stream, an app, a smart speaker, an FM signal – you name it.
Compelling personalities that listeners relate to and consider friends build a sense of belonging and a community connection. A sense of belonging develops relationships and companionship with listeners on an emotional level.
This is our niche. Not only on an…
