New quarterly updates to ECI’s Media Inflation Report provides advertisers will up-to-date and accurate information on which to base media investment decisions
ECI Media Management has decided to publish quarterly updates to its Media Inflation Report, to provide advertisers with the most up-to-date and accurate information on which to base media investment decisions, which is even more important given today’s economic volatility.
The update, focuses on ten key markets globally – the US, the UK, Germany, France, Spain, Italy, China, South Korea, Australia and Mexico, providing updated inflation forecasts for seven media types in 2023, and ECI’s analysis of any changes that have occurred.
One of the key updates is that TV pricing in the US is forecast to deflate by 2% in 2023, a fairly radical change compared to the Q1 report, in which ECI forecast that TV…
