Vegas is calling! With NAB Show 2023 days away, Radio Ink is here to help with your planning. Here are three Tuesday sessions that radio broadcasters shouldn’t miss. See our other recommendations for Sunday and Monday.
This roundtable segment is focused on building and delivering sales promotions that drive results for local radio clients. The two-topic discussion will be facilitated by RAB’s Leah Kamon. The first topic is about creating win-win promotions that benefit the client, reinforce the station’s brand, and engage the audience. The roundtable will discuss where these ideas originate and the best practices for pitching them. The second topic is about audience or brand prioritization and whether companies should focus on their brand or audience in a post-COVID world. The roundtable will also explore how to engage with the audience in markets with smaller promotions…
