New opportunities and new audiences with DAB+ was the title of WorldDAB’s briefing at IBC2022 in Amsterdam in September.
Developments in the automotive sector, including the importance of metadata, were the focus of the first half of the session, followed by the global growth in small-scale DAB.
WorldDAB’s Vice-President and Project Director of Digital Radio Netherlands, Jacqueline Bierhorst set the positive tone for the event, detailing how DAB+ is driving the uptake of digital radio, with it now being standard in over 90% of new cars sold in Europe.
The good news continued with Laurence Harrison from Radioplayer Worldwide recapping highlights from last year’s Car Buyers Survey which found that buyers say broadcast radio is the most valued audio source in the car.
He described the figures as “unbelievably compelling and consistent,” and urged that broadcasters and car…
