NASHVILLE — A six-year-old company offering “a complete and robust radio management platform powered by advanced AI” has teamed up with the parent company of HD Radio and DTS AutoStage and station ownership group Cumulus Media for the launch of two new HD Radio digital multicast brands.
These channels, the companies say, will serve as a testing ground “for exciting new radio programs and related services” — some 20 years after in-band, on-channel HD Radio multicasts first arrived in the U.S.
While iHeartMedia and Audacy Inc., to a lesser extent, have been champions of HD multicasts, other companies have been slow to build out channels that can extend listener engagement opportunities and attract more advertising. In some markets, HD Radio isn’t present at all on an HD-1 signal.
The Super Hi-Fi, Cumulus Media…
