S&P Report Releases Radio Annual Outlook for 2022
SandP Market Intelligence |
According to the newly released S&P Global Market Intelligence’s Kagan unit and its Radio & TV Annual Outlook, the U.S. broadcast station industry is expected to reach $36.47 billion in total advertising revenue in 2022, up 12.9% from $32.31 billion in 2021. Core ad categories have mostly bounced back to pre-pandemic levels, with the exception of the automotive, retail and travel categories, which are still soft.
The local ad market has been stronger than the national side of the spot ad business for many station owners. The firm’s 2022 projection breaks down to $12.32 billion from radio stations, which includes national and local spot and digital, excluding network and off-air.
Key highlights from the report include:
- U.S. broadcast station industry is expected to reach $36.47 billion in total…
