‘Drip’ allows artists to offer private, limited previews of songs to gain early listener feedback. The feature blends AI analytics, short-term streaming, and scarcity to provide data-driven insights on listener behavior. According to Sound Credit, ‘Drip Before You Drop’ will ‘empower artists to make smart decisions about releases and promotions.’
At its core, Sound Credit is a leading provider of music metadata collection and file transfer services for music creators. The company aims to connect musicians to over a billion dollars of lost royalties every year.
But Gebre Waddell, Sound Credit’s founder and CEO, told Digital Music News that the company had identified a prominent missing link in the tech-driven music world: limited-access releases of songs to drive promotions, fan engagement, and track refinement. DMN quickly agreed to help…