After acquiring Franky Media’s AMP suit in February, SoCast has unveiled its latest digital innovation for large radio broadcast companies, SoCast Reach Enterprise. Developed in collaboration with Canadian broadcaster Stingray, the platform is designed to scale digital business.
With 20% of radio’s revenue now coming from digital, Reach Enterprise aims to streamline the digital revenue growth process, by enhancing workflow integration across departments and managing digital sales operations from proposal to delivery that works alongside traditional ad sales.
SoCast Reach Enterprise is compatible with WideOrbit and integrates with all major demand-side platforms like Google and Meta.
Stingray Director of Digital Sales Ryan Shortt commented, “I can attest to the strength of our partnership with SoCast and the capabilities of…
