Gleiss Lutz advised Seven.One Entertainment Group on the deal.
RTL Deutschland and Seven.One Entertainment Group are to set up a technology joint venture, subject to pending regulatory approvals. The aim is to establish existing technologies for Addressable TV based on open standards, such as HbbTV, on the European market.
The European Commission recently approved the formation of the joint venture.
The joint venture will provide technical solutions for end device manufacturers and broadcasters, facilitating access to interactive services on smart TVs for the innovative type of advertising known as addressable TV. All broadcasters in Europe will be able to license these solutions, creating the technical vehicle required to bridge the gap between open standards and their marketable implementation in end devices. The aim is to establish existing technologies for addressable TV in the…
