Spanish Broadcasting System is the latest radio company to create a digital marketing agency with the upcoming launch of DigIdea, Digital Marketing Solutions.
DigIdea’s full-service digital solutions will include search marketing, display, OTT/CTV, email, and social in addition to their Spanish-language portfolio of radio, TV, streaming audio, and programmatic platforms.
“SBS is beyond excited for the launch of DigIdea,” President/COO Albert Rodriguez said in a release. “As a valued media partner for advertisers of all levels and varied industries, SBS must remain progressive, with best-in-class digital marketing solutions.”
DigIdea is slated to launch in October 2022 starting in Los Angeles, followed by New York, Puerto Rico, and Florida –…
