Podcasts have more than doubled weekly reach in the UK since 2017, according to the Rajar’s measurement of internet-delivered audio services (Midas).
According to Midas, podcasts’ average weekly reach steadily rose from 10.3% to 22.1% between 2017 and 2023, meaning they now reach on average slightly more than one in five people in the UK.
Meanwhile, reach for on-demand music services like Spotify and Apple Music has decreased slightly from 35% to 32% since 2021, after marked increases between 2017 and 2021.
Similar findings were found when examining hours spent (in millions), with podcasts going from an average 33 million in the 2017 Midas Autumn 2017 report, to 90 million in the Midas Autumn 2023 report.
On-demand music services dropped hours spent between Midas Winter 2021 and Midas Autumn 2023 from 208 million to 198 million, after consistent rises…
