The author is executive director, broadcast technology at Xperi Corp.
As broadcasters, we often limit our perception of radio to audio programming. But we shouldn’t.
Today, Radio Data Systems (RDS) and HD Radio technology mean that data can be sent over the air through radio’s cost-effective and reliable, one-to-many delivery system. Each week, radio broadcast touches the lives of over 93% of the U.S. population, with no point-to-point connection, conveying simplex data effortlessly to a single unit or millions of devices.
Because it’s scalable, broadcasters can add millions of new data “listeners,” without increasing infrastructure costs or reducing existing service quality, for analog and digital broadcasts.
While FM analog RBDS services offer limited data, text or messaging, HD Radio technology enables digital audio programs and…
