The art and science of programming were on display last week when a quartet of accomplished corporate programmers took the stage at NAB Show New York. The agenda: how they develop air talent and make their content accessible to more people in new and different ways; the increasingly complex role of the program director; and why it might be a good idea to “light yourself on fire” once in a while.
For the big platform companies like iHeartMedia and Audacy, the opportunity is extending the reach of their on-air talent. “You serve it up live, and then you make sure it has life after that and the audience will be there,” said Thea Mitchem, Executive VP of Programming at iHeart. “You have to make it easy for them to find it.” Audacy makes available…
