Polaroid Players will be released alongside the company’s own ad-free digital radio station, Polaroid Radio. Accessible via the upcoming Polaroid Music app, it will feature various DJs and musicians.
Ahead of the launch, Polaroid is publicising the “Music in full color campaign”, which aims to inspire creators “to show up fuller, louder and bolder, with a new soundtrack/tool for their creativity”.
“Great musicians and photographers capture what we can’t always express with words,” said Oskar Smolokowski, Polaroid chairman. “They make us feel. We’re new in the music world, but we want to bring as much color and emotion to the space as we can. We’re excited about this new chapter while still being as committed as ever to instant photography.”
The line of speakers includes four different types of Bluetooth Polaroid Music Players. These include the smallest and most…
