As kids are headed back to school, now is a great time for you and your team to brush up on your sales skills and knowledge while gearing up to meet your station’s sales goals! The September 2023 issue of Radio Ink is packed with content that educates and inspires, including an interview with Procter & Gamble’s John Fix, perspectives from the industry’s most respected brokers, and the full list of this year’s Radio Wayne Award nominees!
Cover Story: P&G’s John Fix
Known as the “Radio Guy,” John Fix is one of Procter & Gamble’s most famous media minds thanks to his push of the “radio experiment” that made P&G radio’s biggest advertiser. We sit down with John for a wide-ranging interview that covered his journey to P&G, his decision to take a chance on radio, and candid observations about what the industry can…
