Photo Credit: Oliver Anthony Music
Oliver Anthony’s viral country folk hit “Rich Men North of Richmond” rockets to fame online but arrives late on Billboard’s Country Airplay chart at No. 45. So why has country radio ghosted the new star?
“Rich Men North of Richmond,” the breakout hit from Oliver Anthony Music, the moniker of Farmville, VA-based singer-songwriter Christopher Anthony Lunsford, launched at No. 1 on the Billboard Hot 100 and Hot Country Songs. The song made Anthony the first artist in the chart’s history to launch at the top with no prior charting history.
But many media outlets have speculated when or if country radio would get behind the colossal hit. Despite not being promoted to radio, one programmer is supporting the song: Bo Matthews, program director at Alpha Media’s KBAY in San Jose, California.
“(The song) simply sounds great on the radio,”…
