Nine Entertainment presented a whole of company strategy and advertising opportunity across total television, radio and publishing at its 2023 Upfront, the first to be held in person since the pandemic started.
The media group announced to an audience of media buyers and brands at Sydney’s Luna Park a raft of enhancement across its major media assets.
Nine Now is a key plank in the total TV audience, with live streaming and a “start over” option in HD, with the simplicity of broadcast television combined with the high tech and interactivity of digital streaming.
The media group is also enhancing advertising opportunities with video and rich media on its downloadable editions of the Sydney Morning Herald and The Age.
The same for the premium finance news Australian Financial Review becoming a cross-platform super brand across print, digital, podcasts, summits and extensive…
