New research from Spotify is shedding light into how consumers interact with not only the streaming app but digital audio overall. The updated Sonic Science study relied on biometric research to study the effects of digital audio on the brain to determine how personalization and interactivity make it a highly engaging, emotionally provoking, and memorable medium – more than television, digital video, and social media.
“Findings from this study provide concrete evidence of how listeners use Spotify to enhance key aspects of their daily lives — and how brands are able to connect with audiences in their most meaningful and immersed moments,” the report says. Among its many findings is that three-quarters (75%) of listeners are open to listening to…
