Stations buying a GV2 can test HD for up to six months
Nautel has launched a program offering stations a “digital radio test drive.” It will allow customers who buy or lease a GV2 transmitter to also have a six-month trial of HD Radio with minimal investment.
“Nautel wants to break down the barriers keeping many broadcasters from trying HD Radio broadcasting,” the manufacturer said in its announcement.
“HD Radio transmission has the potential to create critical presence on the car dashboard and help stations stay competitive in a field of alternative media choices.” A recent study by Quu Inc. found that two out of three new cars in the United States now have HD Radio.
The test drive offer takes advantage of Nautel’s software-based air chain. Broadcasters need a GV2 transmitter, content delivery via LiveWire and an Xperi license.
“For eligible…
