As audio options on the vehicle dashboard continue to proliferate, broadcasters can take comfort in the fact that AM/FM remains drivers’ number one companion. But that certainly doesn’t mean radio can remain status quo. That’s where Xperi comes in: “We believe we are providing the path, through HD Radio, for radio stations to compete in the cluttered dash of the future and maintain and grow their audiences,” says Jeff Jury, Xperi’s GM of automotive.
While traditional radio remains dominant, “consumers clearly have more choice of entertainment in the dash, including bringing their own phone in for music. It is important that radio doesn’t get complacent and assume that the audience will not drift away,” Jury stresses.
It has been a long…
