Mediamark is owned by Kagiso Media born out of the Kagiso Trust over 25 years ago. The organisation says that it has always played an important role in empowering and uplifting communities.
“We had been asking how best we could play in the community radio space, using our deep knowledge and experience and also how we could help upskill community stations commercially when we decided to adopt this innovative model,” says Mediamark CEO Wayne Bischoff.
The decision to open the community radio sales division follows an extensive consultation process with both the advertising industry and community stations themselves.
“What became clear is that there were three stumbling blocks to advertisers wanting to buy airtime advertising at a community level. Firstly, it was difficult from a…
