Mediacorp expands its audio reach to capture 3.8 million listeners weekly, as its roster of free-to-air and digital radio stations continue to be the premier choice for 88.6% of all adults in Singapore who tune in for over 10 hours weekly. According to the latest Nielsen Radio Survey, the company also commands 83.8% of the radio market share, eclipsing that of competitors.
In a testament to Mediacorp’s success in staying ahead of consumer preferences and market needs with its customer-centric and multi-platform strategy, listenership on the company’s digital radio network achieved an impressive compound annualised growth (CAGR) of 17% over five years since 2018. This marks the fourth consecutive year of continuous gains on the digital front to reach a record 1.63 million listeners weekly, or 91.6% of all digital listeners.
The findings are based on the latest Nielsen Radio Survey…
