Media Insider: Truce in radio survey wars – new Radio Broadcasters Association chief executive Alistair Jamison speaks

Radio survey day is always a massive internal operation at our two biggest commercial radio networks, NZME and MediaWorks. Teams of station managers, marketers and executives will lock themselves in war rooms, pore over top-secret,
embargoed results, find an angle and then – voila – at 1pm, the press releases and internal messages roll.

And everyone’s a winner – Station A is #1 for cat-lovers from Levin; Station B has the most 30+ household shoppers listening at 2am. The competition is either ignored or rubbished and everyone heads to their respective survey-day parties to celebrate their wins… or wash away their woes.

And while the industry is as competitive as ever, NZME and MediaWorks are planning a truce in their public commentary this year, with new Radio…