McCain Foods Australia has launched its McCain SureCrisp fries range in Australia with a campaign via creative agency Dig.
As McCain Foods Australia embarks on an interesting journey, Dig has been awarded the McCain Foodservice campaign to launch McCain SureCrisp fries in Australia.
In Australia, McCain Foods is a significant player within the frozen food category; sourcing raw material from over 120 local growers, employing over 1150 people and operating 2 manufacturing facilities in ANZ. McCain Foodservice has carved out a strong reputation for the quality of their fries, which were first sold in Australia in 1971.
Today, as takeaway and home delivery grow, fewer consumers have been ordering fries to avoid the soggy fry dilemma with 82 percent of consumers experiencing lackluster, cold fries upon delivery [1]. Staggeringly more than half of Australians surveyed say they don’t…
