Broadcast industry tech provider Marketron has observed a significant milestone in digital advertising, having processed more than $400 million in local digital advertising revenue through radio since launching its measurement capabilities in 2020.
Processing comes through the company’s radio-designed digital platform, Marketron NXT, uniquely designed for radio’s need for local media advertising sales. Marketron also found users reported an average increase of 20% in sales activity, 76% in order volume, and a 37% close rate, surpassing the industry benchmark of 20%.
A recent study by Marketron, along with the Radio Advertising Bureau and Borrell Associates, revealed digital revenue for radio increased by 6.8% in 2023, reaching $1.9 billion. Since 2020, the industry’s Compound Annual Growth Rate has been 6.4%, combining…
