Marketron, known for its front-office workflow software services for the broadcasting industry, says it has reached a digital advertising milestone.
How so? Marketron’s third-party digital advertising technology has now processed more than $400 million in local digital advertising revenue since the company debuted these capabilities in 2020.
The built-for-radio digital platform, Marketron NXT, is used by local media advertising sales associates, and can be integrated with various traffic systems.
This, Marketron says, allows for digital and airtime campaigns in one proposal, allowing a salesperson to produce a customer-facing proposal in short time.
This proposal can be converted to an order, and goes to the traffic system and demand-side platforms (DSPs) for execution. Performance reporting filters into a consolidated report,…
