LiSTNR has launched Sound States, a series of ‘sensory non-music audio’ that influences mood states of listeners, a concept that has found cult popularity among young audiences.
Sound States was a concept conceived in-house and presented at SCA’s The Lab Contest as part of its innovation program. SCA’s own research found that more than two thirds of its under 35 audience have heard of sensory non-music audio and use it to influence their mood.
Two Sound States have launched on LiSTNR with more to come, one for Focus, that uses 
‘brown noise’ which is generated by decreasing the power, while increasing the frequency of white noise.
Just like colours of light are discriminated by their frequencies, there are different colours of noise and although varied, these colours are specified by their power density across frequencies.
The other is Sleep, that uses ambient…
