Aging Up
JACOBS MEDIA is releasing the results of its PUBLIC RADIO TECHSURVEY 2022 this morning at the PUBLIC RADIO PROGRAM DIRECTORS (PRPD) CONTENT CONFERENCE in NEW ORLEANS this morning (9/1). The study presents a mostly cloudy picture for public radio, with the audience aging, listening stagnant, and momentum down.
Among the highlights of the study of listener attitudes and behaviors from 69 U.S. public radio stations conducted in JUNE and JULY, the average age of listeners continues to increase, up from 61.8 years old in 2019 and 63.3 in 2021 to 64.3 this time around; 59% of public radio listeners are Boomers, with 17% in the “Greatest Generation” but only 6% Millennial and none in Gen-Z. The audience…
