Lanctot: It’s Time for Auto Makers to Rescue Radio
Roger Lanctot |
Automotive futurist Roger Lanctot, director of Automotive Connected Mobility in the Global Automotive Practice for Strategy Analytics, has called out the automotive industry on the ZoneCasting proposal before the FCC. In a LinkedIn post entitled, “Time for Auto Makers to Rescue Radio,” he states that the auto industry is, “… uniquely mute in this debate… whether they realize it or not, auto makers have a horse in the broadcast radio race. In the U.S., more than 50% of radio listening occurs in cars and radio remains the media source with the widest audience reach, according to multiple annual listener studies.
“In spite of successful tests and the prospect of a revolution in radio broadcasting and advertising the NAB and large broadcaster organizations have come out against the new technology – even going so far…
