MINNEAPOLIS (GRAY) – Most people are used to the sound of the radio kicking on every time they turn the ignition on their car. In recent years, the familiar sound of radio chatter has occasionally been replaced by the sound of Bluetooth pairing or music from one’s phone. Still, AM radio is alive and well, according to those in the industry.
“There are still 82 million people a month that listen to AM radio nationally,” said Jeff Gonsales, Senior Vice President of Audacy Twin Cities.
Audacy owns several Twin Cities-based radio stations, including WCCO radio, one of the largest stations in the state.
Gonsales explained that radio still serves a not-so-niche market of devoted listeners, even in an age where the audio industry has shifted from analog to digital.
“A lot of under-served audiences, Hispanic, religious, farm networks, and more still rely on AM to distribute their…
