iHeartMedia hopes to leverage its substantial existing audiences to expand its virtual presence in the metaverse. The media giant promises a literal “whole new world of enhanced engagement” through interactive performances and immersive game play.
The metaverse has been described as an online digital world where people can engage with different brands and experiences. What exactly that world will grow to become someday is still being figured out. But today, the metaverse can be described as the “hypothetical virtual world enhanced by virtual reality and augmented reality,” one industry observer said.
“Think of the metaverse as a collection of 3-D worlds fused together for the purposes of connecting with a larger audience.”
There are skeptics who worry the term is being thrown around recklessly and is a long way from delivering on its promise. (Just Google…
