The 19th edition of the Internet and Mobile Association of India’s (IAMAI) Marketing Conclave (MarCon) was hosted on November 22, 2023 in Mumbai, on the theme ‘Tomorrow’s Canvas: Tech and the Art of Marketing’.
Opening proceedings was a session themed ‘A New Era of Digital Publishing: Maximise growth through innovative storytelling’ that featured Gaurav Arora, COO, Jagran New Media, in conversation with Sunil Kumaran, Country Manager – India and COO – MENA, Big FM.
Arora set the tone stating that the session was essentially about content: “Most of the brands have started to invest a lot in content. Advertisers and brands trust us to create great content because our expertise – our DNA is about creating content. On top of that, the radio business and the digital business like ours, we also have a great understanding of audiences. So when you combine the…
