Radio Ink’s annual Most Influential Women issue introduces our readers to our industry’s best and brightest: the show hosts, executives, consultants, and communications specialists that make radio what it is.
With managers and owners struggling with finding and retaining new talent, we asked this year’s honorees how radio convinces and attracts the next generation of broadcasters, especially women.
Here’s what Skyview Networks syndicated personality Dana Cortez had to say:
“I think the better question would be, ‘Why aren’t programmers willing to develop new talent?’ Look for them in schools, clubs, concerts, or in your own building. You think your promo-techs & interns are doing this work just because? The very fact they’re THERE is proof they want in, it’s up to you to take the time to train them or…
