The digital revolution has caused shockwaves throughout every area of media.
While it might have created millions of jobs and broken-down traditional barriers that have existed for over a century in traditional media, there has been a net negative for newspapers, radio and, to a lesser but still noticeable extent, television.
Where newspapers and television have been able to adjust somewhat to this landscape, offering digital services and branching into more modern-day forms of media like audio-specific or video-based podcasts or streaming, radio has struggled. However, it has been forced to change to stay relevant, which has created pockets of success and ingenuity. In this article, we discuss some of the other elements that have caused it to slip behind new media and examine if there is potential for it to claw back some of the ground it has lost.
Exploring consumer…
