Christopher Blok.
The death of cookies is fast approaching, and we’re all going to have to kick the nasty habit we’ve built over the past decade.
Add to that a rapidly evolving and changing media landscape, and it can quickly become daunting trying to work out what data you can use to replace cookies, let alone how, when and where it should be utilised.
But fear not – there is a solution. Quality first-party data can help kick your cookie habit and provide greater efficiency and effectiveness for your spend in premium, programmatic and emerging environments.
Where to use first-party data in your marketing across premium publishers As third-party cookies will be deprecated by Google from the start of 2024, we will see a stronger mandate for brands and marketers to engage with quality first-party data.
Recently, there has been an increasing level of consumer confusion and…
