The author is SVP, Engineering — Digital Platforms at Xperi Corp. This commentary is part of Radio World’s [email protected] series marking the industry centennial.
A hundred years later, reports of the demise of radio continue to be greatly exaggerated. Again.
In fact, it seems that the very idea of radio has been waved away as a second-hand thought only for it to show its deep value — time after time. Even today, as the media splinters and morphs into the many ways people engage with content, radio is here, valued and appreciated — and continuing to rank above all other channels in consumption.
Radio has survived and thrived thanks to continuous innovation, along with the dogged work of achieving scale and adoption of those innovations. Those who have made radio their careers have focused on delivering what consumers want by coming together to innovate across content…
