The HD Radio digital radio standard continues to expand with more than 40 auto manufacturers worldwide having integrated HD Radio technology into their vehicles, and in Mexico alone, 26 car brands have integrated the technology into 157 models. RedTech spoke to Fabian Zamarron, senior manager, business development, Mexico and LATAM for Xperi Corp. to learn more about HD Radio and its evolution, particularly in Latin America.
RedTech: How would you describe HD Radio to someone who doesn’t know what it is?
Fabian Zamarron: HD Radio technology is the most successfully deployed commercial digital radio system worldwide, reaching nearly 400 million people with more than 4,700 channels of programming in North America.
AM and FM radio stations broadcast a digital signal over traditional…
