LIMOGES, France — Flash FM is 21 years old and began with a computer on a chair. From this small community radio station in Limoges in Haute-Vienne, a commercial medium emerged, with five FM frequencies, two DAB frequencies and 75,000 listeners per week in four regions in west-central France. Like many radio stations, Flash FM’s future lies in DAB+.
With the continued rollout of broadcasts, more than 60% of France’s population will be covered by DAB+ by early 2024. However, it’s currently difficult to quantify the audience on DAB+.
Flash FM Managing Director Pascal Thomas sets out his strategy: “We’ve been promised that FM isn’t going to disappear, but we’re in a state of uncertainty, so digital radio is compulsory for us. It’s an investment in the future, and it’s also a prerequisite for the development of our station.”
He hasn’t forgotten the…
