LOS ANGELES–(BUSINESS WIRE)–Estrella Media, the transformative Spanish-language media company serving a diverse multi-platform Latino audience in the U.S., drove a multi-platform audience reach across the U.S. and Mexico of nearly 40 million with its leading, live Regional Mexican Music awards show Premios de la Radio. The show drove audiences across EstrellaTV’s platforms, which aired live on November 3 with a November 5 encore, and Azteca Uno, which aired the show in Mexico on November 5.
In the U.S., Premios de la Radio content reached almost 1.3 million linear TV viewers who, on average, watched more than an hour of the awards show. Among the four Spanish-language U.S. broadcast networks, EstrellaTV was #1 in growth vs. prior quarter-to-date averages for the combined dayparts of Thursday 7-11:30 p.m. ET and Saturday 7-11 p.m. ET, with triple-digit percentage gains…
