Epson has celebrated its global number 1 market share status in Continuous Ink Supply System printers with its second TV, radio, VOD and digital campaign in A-NZ fronted by comedian Jimeoin. EcoTank models now account for over 65% of all printers sold in the category in Australia.
“The two-month campaign incorporates multiple channels including free-to-air and catch-up television, digital, radio and social media and sees Jimeoin front and centre promoting Epson’s EcoTank printers and how they are easy to use with their supersized ink tanks that come with enough ink in the box to print thousands of pages,” said Epson Australia.
Behind the scenes of Epson’s new EcoTank campaign featuring Jimeoin
Cumulative global sales of Epson’s EcoTank high-capacity ink tank inkjet printers recently topped 67.9 million units. Epson first launched EcoTank inkjet printers in…
