As 2023 draws to a close, Edison Research is reflecting on the year’s most significant research findings. Via their numerous studies and insights on radio, podcasting, distribution, and digital, here is some of what Edison found most significant:
More Demand For On-Demand
Edison Research’s Q2 2023 Share of Ear data unveiled a pivotal moment in audio consumption history in the US – on-demand audio content surpassed linear audio for the first time. 50.3% of daily audio consumption among those aged 13 and older was found to come from on-demand platforms, slightly edging out the 49.7% from linear platforms like over-the-air radio, satellite radio, and streaming radio services.
Just seven and a half years ago, linear listening led on-demand by 38 percentage points. The rise of on-demand content is largely fueled by the increasing…
