The radio industry was Tuesday challenged to capitalize on digital space to diversify content to satiate the needs of a growing audience.
Journalists meeting in Kisii to commemorate the World Radio Day said digital space provides an inexhaustive platform for journalists to thrive and earn money.
They, however, noted low pay as among the demotivating factors that continue to hamper most journalists from sourcing and feeding sufficient and quality content to the platforms
Media Council Chief Executive David Omwoyo, Media Owners Chairperson chair and Chief Operating Officer, Radio Africa Group, Agnes Kalekye and veteran radio host Fred Obachi Machoka (Royal Media) addressed the journalists.
Radio journalism, they observed, still has a great future even in the face of shrinking revenue streams.
A call was made to journalists to shift from political content and go to the grassroots where…
