Here’s how Media Prima Audio uses social media to boost listener engagement
When exploited effectively, social media, YouTube and other digital media can be the best friends that broadcast radio ever had. That’s the lesson that was taught by Alex Poon, General Manager of Tech and Shared Services at Malaysia’s Media Prima, during his ‘Driving Audiences from Digital to FM’ talk at Radiodays Asia. This was a two day in-person/online conference staged at Malaysia’s Shangri-La Kuala Lumpur hotel September 6–7, 2022.
Digital Media and Radio Go Together
Poon’s premise during his talk is that digital media can serve as a promotional vehicle for broadcast radio, while also improvising two-way communications between on-air talent and listeners.
Poon said 97% of radio…
