(By Buzz Knight) The media landscape is rapidly evolving. Radio companies like others in the sector are facing numerous challenges. With the rise of streaming services, podcasts, and digital platforms, traditional radio has experienced a decline in listenership and revenue. In response, many radio companies have resorted to cost-cutting measures to maintain profitability or stay afloat.
However, relying solely on cost-cutting is a short-term solution that fails to address the fundamental issues undermining the industry’s growth. So why can’t radio companies cut their way to success? Consider these five paths:
1. Changing Consumer Preferences
In recent years, the way people consume media has shifted dramatically. The growth of streaming services along with personalized playlists have made it possible for consumers to have…
